Lottery ticket purchasing platform Lotto.com Inc has announced its official launch in the US, starting in the state of New Jersey.
The New Jersey-based platform, which allows the purchase of lottery tickets on any device with no app download or deposit required, is also partnering with QuickChek, creating a unique business dynamic between a dot.com company and a brick-and-mortar convenience store chain.
Both Lotto.com and QuickChek sell official state lottery tickets and complement each other via QuickChek’s brick and mortar offering and Lotto.com’s digital accessibility.
As the exclusive retail partner of Lotto.com, QuickChek enables the startup to reach consumers via awareness in the convenience chain’s 138 stores across the Garden State.
Lotto.com CEO Thomas Metzger commented: “Our team is here to promote the lottery in a way no one else imagined – a digital-first user-centric way that requires no app downloads or deposits. At Lotto.com we are on a mission to increase contributions to good causes, tying them to every ticket sold.
“To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible.”
New Jersey lottery players can now purchase lottery tickets via Lotto.com, as well as access information about previous and future draws.
QuickChek VP of Marketing and Operations Don Leech added: “We are no stranger to today’s digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online. Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online.”
Lotto.com operates its e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets.
The platform plans to expand nationally and aims to bring its platform to lottery players in many other states across the US.