Online platform Lottery.com has entered into an agreement with Payday Lotteries Limited, a federally licensed Nigeran lottery operator, to offer US lottery products in Nigeria.
The agreement will allow consumers in Nigeria to purchase select US lottery products in the country both physically and electronically, on the internet and through their mobile devices.
Tony DiMatteo, co-founder and CEO of Lottery.com, stated: “I’m truly excited to announce our entry into the Nigerian market with our partnership with Payday Lotteries to offer genuine US lottery games to a new and growing market.
“This continues our international expansion and highlights our commitment to our vision of being the premier global marketplace for games of chance.”
Payday, which is fully licensed by the relevant authorities in the country, said it intends to work closely with the regulators to ensure the exclusive nature of the distribution is respected.
Following Nigeria, both companies plan on continuing their partnership to provide the same US lottery products in neighbouring West African countries. Payday aims to leverage the significant expertise of its stakeholders across all verticals of the betting industry, both in English and French-speaking Africa.
The company has made important investments in bringing its advanced digital platform solutions to the forefront of international standards, offering enhanced reliability and connectivity with a view to becoming one of Africa’s leading operators.
Nigeria, with a population of more than 200 million and close to 160 million mobile phone connections, represents one of the largest markets on the continent.
Umoh Tom Umoh, Director of Payday Lotteries, commented: “We are delighted to be partnering with Lottery.com, a pioneer in the lottery industry. We are convinced that this strategic relationship with a leading brand, coupled with our technology and familiarity with the local market, will accelerate our efforts to become a top-tier player in Nigeria.”
Back in February, Lottery.com entered into a definitive agreement with Trident Acquisitions Corp. to become a publicly-traded company listed on The Nasdaq Stock Market.