GambleAware has published a list of donations and pledges towards its 2020 Safer Gambling Campaign, titled ‘Bet Regret’, from the top 20 operators in the United Kingdom.
Last year, the charity asked the top 20 operators to support the Safer Gambling Campaign with a donation based on a percentage of their GB marketing spend. The campaign is funded entirely by these operators and media inventory donations.
GambleAware declared that Camelot, operator of the UK National Lottery, donated £246,063 towards the Safer Gambling Campaign in 2020. The total amount of money received by the charity for the second year of the campaign totalled £3,944,559.
Other companies that donated to the campaign include bet365, Betsson, BetVictor, Betway, Flutter Entertainment, Gamesys (incl JPJ Group), Entain Plc, Kindred, LeoVegas, The Rank Group, The Stars Group (Sky Betting & Gaming) and William Hill.
Media owners, specifically the broadcasters, that donated to the campaign include Sky, ITV, YouTube, Facebook and Twitter. All these donations are in addition to ordinary RET voluntary contributions.
The campaign was developed and launched following a commitment by the industry and broadcasters for a new Safer Gambling Campaign.
It was funded by the broadcasters and the gambling industry but independently delivered by GambleAware to run for two years (2019/20 and 2020/21) with a budget of £5-7m per year. The aim is to raise public awareness of the risks associated with gambling.
The campaign is overseen by a separate and independent Safer Gambling Board chaired by Professor Sian Griffiths, GambleAware Trustee, Chair of the Global Health Committee, Associate Non-Executive member of the Board of Public Health England (PHE) and Non-Executive Director for Public Health Wales.
GambleAware has thanked all supporters for their contributions on behalf of the Safer Gambling Board.
Earlier this week, GambleAware presented the key steps of its BetRegret campaign in a recent report on behalf of the Safer Gambling Campaign Board.