TheLotter.com has reported a significant growth during the holiday season and throughout 2020 despite the implications of the COVID-19 pandemic.
The Maltese operator, which has been providing online access to lotteries from around the world since 2002, declared a 200% growth in online lotteries in December with a huge increase in traffic from Europe, the Americas as well as Asian markets.
The company noted it especially benefitted from an upsurge when US lottery jackpots surpassed the $400m mark in recent weeks.
And with lockdowns commonplace in many areas around the world, the company observed that customers have been increasingly trying to find online alternatives to their local lottery shops. Several articles in newspapers and items on television in South America also brought traffic to the company’s websites, it claimed.
TheLotter’s spokesman, Adrian Cooremans, said: “Right now, millions of players from all over the world are ordering tickets for the $490m US Mega Millions, but even when jackpots in the US and Europe were lower we saw increased interest.
“As a result, we’ve had to expand global operations substantially. We enlarged offices in Malta and opened new operations in the US, Sweden and Australia. Even while we are busy keeping up with rising demand, we’re launching dedicated websites in several US states and we recently introduced quick draws and other new products in various countries.
“The overall influx has also helped create new winners and we’ll soon be able to release exciting information about recent winners in Mexico, the Middle East and India.”
TheLotter provides ticket purchasing services for many trusted national and state lotteries through several different websites around the world. Its core business activities stem from the lottery ticket messenger licence it obtained from the Maltese Gaming Authority.
The company recently added a country-specific licence in Sweden and it provides tailored services directly to residents in a growing number of US states.
In 2020, the company helped facilitate the claiming of millions of dollars in wins in the US alone, and it reached a milestone in the summer when it surpassed the $100m milestone, the total amount of wins paid out since the company’s inception.