Pollard Banknote Limited and its subcontractor, NeoGames, have announced the signing of a four-year ilottery contract extension with the Michigan Lottery.
This extended agreement, which commences July 2022 through to July 2026, will see Pollard Banknote and NeoGames, continue to serve as the Wolverine State lottery’s ilottery partner, providing platform technology, a full suite of interactive einstant and draw-based games, and a broad range of managed services, varying from player support and customer engagement marketing to banking, payments, claims, and compliance operations.
Doug Pollard, Co-Chief Executive Officer of Pollard Banknote, said: “The success that the Michigan Lottery has achieved in just a few short years in the ilottery space is truly remarkable.
“Through our collaborative partnership with the Michigan Lottery, we have learned a great deal about ilottery players in Michigan and have made great strides in bringing new technology-enabled products and services to the lottery to engage its players and optimise sales.
“We will continue to be a partner that is fully invested in the success of the Michigan Lottery’s ilottery program to increase revenues for good causes through online and mobile channels.”
The two companies also currently supply similar solutions for four other highly successful ilottery programs in North America through their jointly owned and operated company, NeoPollard Interactive LLC.
Moti Malul, NeoGames’ Chief Executive Officer, added: “We are privileged to have the opportunity to once again extend the market-leading work we do with the Michigan Lottery, and the overall growth since 2014 has been a testament to the innovative approach the lottery has demonstrated.
“Our company has worked diligently alongside the Lottery to continuously improve the program, whether it be new and exciting games or innovative solutions to enhance the online experience. We anticipate that even greater success is yet to come.”
Meanwhile, the lottery has brought a multitude of innovative, revenue-generating ilottery games and payment solutions to market.
Shannon DeHaven, Deputy Commissioner of Gaming Operations for the Michigan Lottery, stated: “We are proud of the success we have achieved with our ilottery program over the past several years.
“The collective commitment to delivering exceptional player experiences through a deep understanding of the ilottery business and digital ecosystem has been a key ingredient to our success. We look forward to continuing our efforts to generate revenue for Michigan schools.”