Groupe Française des Jeux (FDJ), France’s national lottery operator, and its foundation are supporting the global movement, #GivingTuesday, which celebrates generosity, commitment and solidarity, for the second consecutive year.
Created in the United States in 2012, ‘World Day of Generosity and Solidarity’ was rolled out in France in 2018, and it invites individuals, organisations and communities around the world to meet a common goal while encouraging giving in all its forms.
To educate the general public about #GivingTuesday, FDJ has been relaying the event since November 30 on all of its cash register displays in the 30,000 points of sale in its local network and it will continue to do so until December 6.
The group and its foundation have also decided to support people in work difficulty, as its employees were mobilised throughout Tuesday during a virtual event offered by the FDJ Foundation. They raised €20,000 in favor of the Association for the Right to Economic Initiative (Adie) and its emergency fund to support micro-entrepreneurs hard hit by the health crisis.
L’Adie, which offers support sessions for business creation people without access to bank credit, has been backed for more than 10 years by FDJ and its foundation. Since 2013, FDJ employees have been able to make a donation from their salaries directly to Adie.