HeadsUp takes ‘major’ affiliate step forward in expansion of operations

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Lottery operator HeadsUp Entertainment International has teamed up with Enteractive Media in a bid to expand the former’s operations, launching multiple revenue platforms in six US states and Ontario.

The two companies have partnered on the first of a number of content production initiatives to produce daily content for sports betting customer acquisition. 

The companies are presenting and hosting multiple panels and main stage presentations at the SIGMA America’s igaming conference in Toronto.

Traditionally focused on gaming, HeadsUp affirms it has now taken a “major step forward” as a licenced and approved affiliate in the white market jurisdictions in search of “substantial” revenues.

This was also outlined by HeadsUp last month as the group announced its vision of becoming “the gaming, lottery and digital company of the future”.

HeadsUp is also set to launch a “major” lottery operation in the largest market on the African continent.

Now, alongside Enteractive, the company has entered into a series of super affiliate agreements, including one with Casino Affiliate Partners, which is said to allow its core sports handicapping and information service to monetise their viewership base in the aforementioned markets.

The deal also allows its GameChangerz brand to market and drive traffic as a sub licenced and approved operator across them, with brands such as DraftKings, FanDuel and PointsBet.

The partnership is expected to have over 60 affiliate revenue deals in place throughout North America.

Additionally, negotiations are underway to nest the customer acquisition content in both US and Canadian major sports networks, as well as working towards launching a daily 30 minute television show in the Ontario market for the start of the NCAAF College Football and NFL seasons.

The partnership has launched daily content on its website, Facebook, Instagram, Twitter and has just launched a subscription service through Patreon and Discord.

The companies have set substantial targets under this arrangement projecting revenues of $1.3m in year 1 and over $30m by year 4 with content being produced in studios in Toronto and Calgary.