OLG launches Canada’s inaugural provincial lottery & gaming affiliate programme

Image: Shutterstock

Ontario Lottery and Gaming Corporation (OLG) has launched Canada’s first provincial lottery and gaming affiliate programme after expanding its partnership with the specialised payment platform Paysafe.

The new OLG.ca affiliate programme is powered by the affiliate software of Income Access, Paysafe’s marketing technology and services provider, which is also managing the programme.

Affiliates in Ontario, across Canada and internationally, will now be able to promote OLG.ca to players within Ontario, with its broad product offering, which includes icasino and sports betting on PROLINE+.

Dave Pridmore, OLG’s Chief Digital and Strategy Officer, commented: “OLG has significant recognition as a trusted gaming and entertainment brand in Ontario.

“Paysafe and its Income Access platform will help OLG continue to show Ontarians our market leading customer experience and products that are available at OLG.ca.

“We are excited to continue to grow our customer base because 100% of OLG profits are reinvested back into the province. So, when you play OLG.ca, you play for Ontario.”

Geoff Smorong, Vice President of Operations at Income Access, added: “The launch of the OLG.ca affiliate programme marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal.

“As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate programme in partnership with OLG.ca, an iconic Ontarian brand.”

Affiliates joining the OLG.ca programme will also receive dedicated support from Income Access’ in-house team of Canadian affiliate managers, with a track-record of growing state lottery affiliate channels.