IGT has announced the launch of its ‘Infinity Instants’ games designed to “revolutionise” instant ticket design and gameplay.
Created using multiple patented digital printing technologies, IGT’s latest concept aims to produce games with high definition, combined with richly coloured symbols and graphics on the front and back of tickets.
According to IGT, the variable game symbols are generated in full colour at the highest known resolution in the industry, and the digital production process allows for unique artwork to be displayed on every individual ticket in the pack.
“The technology behind Infinity Instants disrupts and revolutionises traditional instant ticket printing and endorses IGT’s commitment to delivering growth-driving, player-tested, innovative solutions for lotteries,” commented Jay Gendron, IGT Chief Operating Officer, Global Lottery.
“The digital preparation process of Infinity Instants allows for every element of the instant ticket to be fully customised, creating an infinite number of possibilities. This high level of detail generates opportunities for lotteries to engage players through more appealing graphics and enhanced playstyles.”
To date, IGT has launched its “transformative” Infinity Instants in four US lottery markets, which have demonstrated “strong” performance.
Earlier this week, IGT bolstered its online casino offering with the €160m acquisition of igaming content provider iSoftBet.