Lonase, Senegal’s National Lottery, has entered into a partnership with Pari Mutuel Urbain (PMU) to mark the French horse racing operator’s first foray into the Senegalese market.
The deal will allow bettors to gamble on the same horse races and with the same payouts as PMU’s customers in France, powered by online sportsbook platform and technology provider Honore Gaming.
This will allow PMU to target French-speaking countries in Africa, where they already have a strong operational presence.
Christophe Casanova, Chief Operating Officer at Honore Gaming, commented: “We are delighted to be extending our existing partnership with PMU to facilitate its agreement with Lonase and to allow bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France.
“Africa is one of the fastest-growing online betting markets in the world and we have helped operators enter French-speaking markets and quickly establish their brands by delivering a superior player experience. Now we can do this with PMU in Senegal in partnership with Lonase.”
Earlier this year, PMU appointed French football international Antoine Griezmann as its newest Brand Ambassador, with the company attempting to reassert its status in France after a couple of COVID-affected years.
