Scientific Games signs multi-year Mattel deal to extend lottery licensing

Scientific Games, Mattel
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Scientific Games has signed a three-year contract extension with toy manufacturer Mattel to further boost its lottery sector.

The deal ensures the global lottery company has licensing rights to feature classic Mattel brands across its lottery products including scratch, pull-tab, draw-based and Fast Play games sold in retail stores, as well as digital lottery games sold online.

There are also plans in place to expand the use of Mattel brands in the Fast Play and digital game categories.

Since the two companies began working together nearly 20 years ago, more than 80 lottery games have been provided for players, with Scrabble and UNO regarded as two of the most consistently popular among Scientific Games’ licensed portfolio of over 100 brands, which is the largest in the global lottery industry.

Other brands available to customers include Magic 8 Ball and Rock’Em Sock’Em Robots.

“Scientific Games is thrilled to continue offering exciting products to lottery players featuring these four beloved Mattel brands,” commented Liz Johnson, Director of Lottery Licensed Properties for Scientific Games. 

“Two incredible decades working with Mattel have provided our game innovators with a deep understanding of their brands and the opportunity to truly bring their games to life. 

“We are committed to continuing the Mattel entertainment experience, and inspired to create new retail and digital lottery games with these properties in the coming years.”

Earlier this month, Scientific Games revealed its revenue had grown 27% in 2021, while the firm also announced its rebrand to ‘Light & Wonder, with the legal switch of its name set to be completed in spring 2022.