Sri Lanka launches first online lottery Lucky1

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The National Lotteries Board (NLB) of Sri Lanka has launched the country’s first online lottery, Lucky1, in a bid to modernise the service for players.

As reported by Daily News, the online ticket purchasing service has been introduced to create convenience for customers and broaden the variety of players, lifting the limitations of purely traditional sales that are primarily received via pop up stalls and street sellers.

Developed by digital marketing agency DigitalX Pvt, Lucky1 allows customers to purchase lottery tickets on the go and search them based on their own lucky numbers.

The ‘safe and secure’ service is available to Sri Lankans all over the world, at any time of the day, enabling Lucky1 to reach a larger segment of customers with more varied ages.

Purported benefits to customers include regular promotions that may reduce costs for online players, while a 24/7 hotline has been set up for any purchasing queries.

This latest development follows a concerning announcement from the Sri Lankan Development Lotteries Board at the end of last year, when it was confirmed that lottery sales were struggling to recover from the COVID-19 pandemic.

Lottery retail points were forced to close for 75 days as a result of the pandemic, with sales personnel also leaving the industry to heap further pressure on the lottery.