Lee Willows launches ESG Gaming with focus on safer gambling research

ESG Gaming
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Lee Willows has announced the launch of his new non-profit venture ESG Gaming, which aims to better prepare stakeholders for the industry’s safer gambling challenges.

Partnering with Gibraltar-based safer gambling consultancy Better Change, whom Willows joined as Non-Executive Director last year, the Founder and former Chief Executive of the Young Gamers and Gamblers Education Trust (YGAM) has provided a prospectus on how his new organisation will help to provide guidance in the industry.

ESG Gaming has pledged to deliver three products to the safer gambling sector. Firstly, it will provide purposeful safer-gambling research to bring more awareness and expertise to the subject.

Here, the group will work with academic partners from Gibraltar University, the Centre of Excellence in Responsible Gaming, Bournemouth University and the Responsible Gambling Council to undertake independent research, focused around safer gambling only, of internal systems of control to build knowledge and share findings.

Secondly, it will build the metaverse for esports players, fans, tournaments and brands, and training.

Lastly, ESG Gaming will train and inspire 21-30 year-olds who are furthest away from the labour market to consider entering and kick-starting a career in the gambling sector.

Posting via his LinkedIn profile, Willows wrote: “I have chosen to remain in the gambling/gaming space and [I] am establishing ESG Gaming and Esports Community where we will have a focus [on] esports, igaming careers and safer-gambling research.

“[I’m] proud to say we are working alongside the talented Victoria Reed and David Richardson’s Better Change, in this new, not-for-profit venture. Here is a taster of what we are seeking to achieve. 

“I hope to continue my learning alongside my studies and continue to use my lived experience in a humble and gracious way. Thank you everybody for all your support.”