NeoPollard Interactive (NPi) has congratulated its partners at the Virginia Lottery after its ‘unmatched success’ in the ilottery sector.
Launched in July 2020, the Virginia Lottery has added more than $1.7bn in top line sales achieved via ilottery, representing over 34% of total sales.
In addition, the lottery has recently added its daily draw retail games, which expand its ilottery offering with known retail experiences.
“We are very excited to be the lottery’s partner as it experiences this success,” commented Liz Siver, General Manager of NeoPollard Interactive.
“As we have demonstrated with the Virginia Lottery, NPi is committed to succeeding across all ilottery product lines for our partners, as shown by our diverse game portfolio, which helps lotteries modernise their offerings to meet player expectations.
“We are proud of our ongoing partnership with the Virginia Lottery and honoured to be a part of the lottery’s mission to generate revenue for K-12 education in the Commonwealth.”
The lottery’s Pick 3 and Pick 4 daily draw games with Fireball add-on, plus Cash 5 with EZ-Match, are now live on valottery.com.
The draw games leverage NPi’s NeoDraw Central Gaming System (CGS), part of NPi’s ‘comprehensive and innovative approach’ to delivering turnkey ilottery solutions.
NPi’s NeoDraw CGS strives to offer greater flexibility and functionality, positioning itself as the ilottery central system of choice across all of NPi’s US partners.
Over NPi’s US network, the performance of draw-based games that are also sold online achieve between 20-40% of sales through the online channel using NeoDraw.
“We recognise the importance of a fast pace of innovation through our digital programme at the Virginia Lottery,” added Rob Wesley, Director of Digital at the Virginia Lottery.
“The introduction of daily games provides convenient access to players, giving them an option for when and where they choose to play. Expanding our game portfolio is an essential component of our acquisition and growth strategies.
“Our partnership with NPi comes with a rich roadmap of features and enhancements that keep our ilottery offering competitive as the gaming landscape and consumer expectations continue to shift.”