Lottery.com has announced a deal that will see the firm become the exclusive digital lottery brand for T-Mobile’s in-vehicle advertising.
The agreement will see Lottery.com present video advertisements inside rideshare vehicles, where user rides average approximately 15 minutes, as the company seeks to expand its audience.
Tony DiMatteo, CEO and Co-Founder of Lottery.com, commented: “Our exclusive agreement with T-Mobile is designed to quickly gain brand awareness by reaching a technologically-savvy and captive audience, who are an ideal demographic for our convenient online gaming platform.
“The initial results demonstrate this and have resulted in high engagement and conversion rates.”
Lottery.com will be aided in their campaign by Marketing Solutions, T-Mobile’s fastest-growing advertising technology business, who will help to produce the rideshare videos.
“With the launch of targeted marketing campaigns with T-Mobile’s Marketing Solutions team, we continue to advance our B2C growth strategy,” DiMatteo added.
Exclusivity grants Lottery.com the right to execute geo-targeted campaigns in jurisdictions where it provides its services, with all parties confident that this advertising arrangement will expand as the company enters new U.S. states.
Mike Peralta, Vice President and General Manager of Marketing Solutions, a division of T-Mobile USA, said: “We welcome Lottery.com to our roster of leading brands looking to reach consumers on mobile and on the move.
“We look forward to collaborating with the Lottery.com team, as they leverage our rideshare network, as well as other core products, including the Magenta Marketing Platform and the Magenta Audience Network, to boost their advertising efforts.”