A new initiative launched by Ontario Lottery and Gaming Corporation (OLG), alongside an employee-driven campaign, has contributed close to $120,000 for the United Way charity.
Created in July 2021, “Collecting for the Community” has seen OLG commit $50,000 to the work of the United Ways in communities across Ontario.
The virtual promotion was set up to replicate previous OLG-sponsored events that successfully ran prior to the COVID-19 pandemic, which has forced the lottery to adapt in order to continue its support for the Canadian province.
Duncan Hannay, President and CEO of OLG, commented: “Giving back is at the heart of all we do and we are proud of the role we play in making Ontario stronger.
“OLG and our employees have a long, meaningful history with the United Way in Ontario. It is an important community partner that supports vulnerable populations through numerous charities and community assistance programs.”
Players over the age of 18 were eligible to participate via CollectingfortheCommunity.ca from July 19, 2021 through to January 3, 2022, thereby helping to secure additional funding for the 27 United Ways in Ontario, who were all guaranteed $1,000 each as part of the promotion.
OLG employees also raised close to $70,000 via a 2021 United Way fundraising campaign to further boost its contribution total.
Daniele Zanotti, President and CEO of United Way Greater Toronto, added: “As the pandemic continues to impact communities across Ontario, our friends and neighbours facing challenges – and the frontline community workers working so hard to serve them – need our support like never before.
“Thank you to OLG corporate and staff for once again standing with the community and demonstrating that we truly are in this together.”