Scientific Games has launched large-scale retail and digital sports betting and lottery operations in Azerbaijan, following on from a 10-year agreement with the country’s national lottery, Azerlotereya.
As part of the long-term agreement in which SG became the lottery’s exclusive supplier of retail and digital lottery instant games, draw games, sports, and an omnichannel lottery gaming system, Azerlotereya launched a sports betting venture in mid-January using SG’s technology.
“Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch. We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market,” commented Pat McHugh, Chief Executive Officer for Scientific Games Lottery.
“We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program.”
Azerbaijan has a population of 10 million people with a growing interest in sports, with the capital Baku playing host to high profile events such as a Formula 1 Grand Prix and one of ten host cities of UEFA Euro 2020.
Moreover, Scientific Games is expanding its reach in terms of sports betting supply, recently penning deals with the Western Canada Lottery Corporation and in Turkey through a joint venture with Demirören.
“In Azerbaijan, we sought a proven, scalable solution for both retail and online betting,” commented Sinan Oktay, Board Member of Demirören Holding.
“Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan.”