Play’n GO has struck a deal with Nederlandse Loterij to provide its portfolio of games to the Dutch lottery, strengthening its hand in the newly regulated online Dutch gaming market.
Titles from the Swedish gaming firm have already proven popular in the Netherlands since the opening of the Dutch igaming market in October last year, with Rise of Olympus, Book of Dead, Gigantoonz, and Super Flip now being added to the Dutch Lottery’s repertoire following prior success.
Play’n GO was one of the first suppliers to launch games in the newly regulated Dutch market, with over 200 titles live and ready for the first day of operation in October 2021.
Stuart Trigwell, Head of Sales Western Europe for Play’n GO, said, “The newly regulated Dutch market is one of the most exciting in the industry right now and everyone at Play’n GO is looking forward to bringing fun and entertainment to the Nederlandse Loterij’s players.
“The Nederlandse Loterij and Play’n GO are natural partners in many ways, not least because we share similar values around keeping players safe, acting responsibly, and ensuring that gaming is first and foremost fun.
“This agreement is just the beginning of what will hopefully be a long partnership that will see exclusive and localised content developed to ensure that the Dutch lottery’s players enjoy gaming entertainment that resonates with them.”