Kings Entertainment has unveiled LottoHub, its Android-based global lottery results app that provides instant lottery results to players around the world.
Expanding its presence in the digital lottery space, Kings has received Google Play Store approval for the app and has made it free to download.
The app allows users to pick up to 10 favourite lotteries from around the world to instantly see the results as they come in, offering users an easy-to-use service.
“We’ve created a product that will target enthusiastic lottery customers globally, and particularly those in Latin American countries, a key market for our lottery offerings,” noted Steve Budin, CEO of Kings Entertainment.
“Android is the predominant platform for mobile devices across the region and our goal was to create a must-have app for lottery aficionados in this market.”
Through the launch of LottoHub, Kings aims to build a targeted customer base of loyal lottery followers, using it as a platform to promote its LottoKings and WinTrillions products along the way.
“This app will identify players with strong potential for our other lottery products, and will contribute to our growth strategy,” added Budin. “We’re essentially ‘bringing the haystack to the needle’ – and creating a huge advantage in qualifying potential customers.”
Kings Entertainment recently launched on the Canadian Securities Exchange in a bid to propel its global ambitions.