FDJ recruits Coca-Cola’s Bastien to lead new sales drive

Groupe FDJ has renewed its ‘Corporate Foundation’, expanding its responsibility charter to promote equal opportunities and social mobility across all components and stakeholders of its business. 
Image: Shutterstock

Groupe FDJ, the operating company of Las Française des Jeux, the French National Lottery, has confirmed the appointment of Isabelle Bastien as its new Chief Commercial Officer. 

Bastien has joined FDJ’s executive committee and will lead the Paris Euronext gambling group’s sales force activities and B2B trade marketing teams.

FDJ’s new CCO joins from The Coca-Cola Company, where she formally served as Global Account Director, leading the management of the soft drinks giant’s business with French supermarket conglomerate Carrefour.

During her tenure at Coca-Cola, Bastien led Carrefour to become the sixth-largest global customer of the company generating annual sales of over €1.1bn.

Updating its stakeholders, FDJ highlighted Bastien’s proven experience, which had seen the executive promoted across all divisions of Coca-Cola’s commercial department including supplier logistics, contract negotiations, retail management and B2B marketing.

Bastien is tasked with leading FDJ’s commercial development, as the gambling group aims to operate its French lottery network uninterrupted following two years of COVID-19 constraints.

Despite its year-on-year COVID-19 setbacks, during 2021 FDJ expanded its B2B commercial capacity having secured new lottery system distribution and management contracts with Eesti Loto (Estonia) and Lotto Bavaria (Germany).