The Western Canada Lottery Corporation (WCLC) has launched single-event sports betting for the first time in association with its long-term partner, Scientific Games (SG).
Aided by SG’s sports betting engine, the lottery can now provide single-game sports lottery betting, real-time odds and futures to its players.
The system is fully customisable for the lottery and it can integrate directly with the lottery’s central gaming system, also provided by SG.
“We’re extremely proud of the hard work by both the WCLC and Scientific Games Lottery teams that helped us rejuvenate the sports betting experience in western Canada and introduce real-time odds, futures and single-game betting,” said Tedda Sandercock, Vice President of IT for WCLC.
“By integrating new sports betting functionality with our gaming system, we’re now able to offer players an experience they’ve never had before.”
Aiming to modernise its output, WCLC offers several betting options under the umbrella of sport select, including point spread, pro-line, props, over/under, pools, and futures.
Emphasising responsible gambling amongst its bettors, the lottery has imposed a $100 limit on wagers.
“By using the new ticket builder functionality found online at sportselect.com, players can make their picks using real-time odds to generate a QR code which they then take to a lottery retailer to purchase their ticket,” said Sandercock.
“We’re thrilled to offer this convenient new online approach to building a betting slip, while maintaining a more traditional method of building a ticket at retail for players who prefer it.”
“We are excited to collaborate with WCLC to bring another first-to-market lottery offering to western Canada and support WCLC’s strategic plan and generate maximum proceeds for the provincial partners it serves. This is another great example of a multi-channel solution from Scientific Games Lottery technology that is modernising the lottery experience,” said Christian Kometer, Managing Director International Lottery Systems for Scientific Games.
