NeoGames has partnered with Sisal Sans, a joint venture among Sisal SPA and Şans Digital and Interactive Services Technology Investment, to grant the lottery access to its portfolio of ilottery games.
Adding to its online offerings, Sisal Sans will gain access to the full portfolio of NeoGames’ ilottery games to use on its Milli Pyango website, aiming to “transform the overall gaming experience offered by the lottery throughout Turkey.”
“NeoGames has a wide portfolio of exciting and innovative games and extensive industry experience, which is a perfect fit for our commitment to providing our customers with quality and award-winning experiences,” commented Selim Ergun, CEO of Sisal Sans.
“Sisal has enjoyed a long-term strategic partnership with NeoGames for more than 10 years, and they’ve helped us to create a successful instant games category in Italy. We are looking forward to collaborating even further with NeoGames as we enrich our gaming site and our systems in Turkey with NeoGames’ games and technology.”
Included in the launch are successful titles such as VIP Platinum, Fruity Cubes, Enchanted Winnings and Treetop Treasures, with more titles planned to be added to the suite in the forthcoming months.
Moti Malul, CEO of NeoGames, added: “This is a superb opportunity to enrich our footprint within the European market and to continue building a long-term relationship with Sisal Şans, a market leader in Turkey. We share a common goal to create unique and exciting online gaming experiences and we hope that the addition of our titles to the lottery’s offerings will help draw in new audiences and support their customer acquisition strategy.”