Harry Lang, Marketing Director of Buzz Bingo, has authored ‘Brands, Bandwagons & Bull****’ labelled as an essential tutorial for career planning in marketing, advertising, media and public relations.
The book provides Lang’s insights on the key foundations of marketing from “getting your first job through to writing a marketing strategy, running integrated campaigns, planning a budget, measuring success, understanding what all the channels can achieve and how to make them work in harmony”.
Lang wrote his guide during the first COVID-19 lockdown in 2020, aiming to both provide guidance for young professionals looking to land their first jobs in marketing, advertising and media, offer a resource for older readers who engage in marketing through their professions.
“Marketing is never perfect. How could it be?” Lang explained in the foreword.
“Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, pandemics arrive and strategies a Rubik’s Cube of a conundrum.”
Having worked across all disciplines of marketing be it agency, media buying or in-house – Lang provides case studies that bring thinking to life, in a user-friendly ‘no BS’ manner for all audiences to take in.
‘Brands, Bandwagons & Bull****’ has garnered high praise from marketing figureheads, as Rory Sutherland, Vice-Chairman at Ogilvy Group, praised the book, stating: “I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from thereon. I’m really enjoying it.”
Published on Amazon, Lang’s new book is available to buy at a discounted launch price as a paperback at £11.99 and eBook at £6.99.