Sam Depoortere: TOTO well set for Dutch success with OpenBet and OpenGaming

Following the KOA regime's implementation in October, a partnership between the Netherlands Lottery and Scientific Games has been developed to take advantage of the new market
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After five years of planning, a regulated Dutch online gambling market was brought into existence on the 1st October of this year. Since then, companies have been queuing up to receive a licence and take part in what promises to be a highly profitable, strong-growth market. 

The latest development in the newly established Dutch market is a partnership between the Netherlands Lottery (Nederlandse Loterij/NLO) and Las Vegas-based Scientific Games. 

The Netherlands Lottery will be making use of Scientific Games’ OpenBet and OpenGaming platforms to bring a wide range of iGaming and betting experiences to players in the Netherlands.  

Given the number of brands under the NLO umbrella, including the Eurojackpot, Lucky Day, TOTO, scratch cards, and the state lottery (Staatsloterij), the partnership promises to be a boon for Scientific Games. 

VP Commercial of iGaming at Scientific Games, Andy Stubley, said the launch of their platform and games in the Netherlands was “fantastic to see”. 

In its guide to the US lotto, notes that Scientific Games currently provide their services to lottery operators in more than 50 different countries around the world. 

This latest partnership with a World Lottery Association (WLA) member solidifies the company’s position as one of the leading suppliers of iGaming services to lottery organisations globally. 

Equally, the NLO declared its satisfaction with the partnership, emphasising the scalability of the OpenBet and OpenGaming platforms, along with the host of services and benefits that are included, such as trading services, sports analyses, and risk management services. 

Sam Depoortere is Business Director at TOTO, the NLO’s iGaming brand. He said of the partnership: “We are proud to have the OpenBet technology and content and the OpenGaming ecosystem power our newly-regulated sportsbook and iGaming offering.” 

Depoortere went on to add that the company is now in a “strong position to attract a wide audience thanks to our premium product portfolio of sports and gaming”.

Since the Dutch government legalised online gambling in October, 10 providers have been granted licences, including Betent, Holland Casino, bet365 and GGPoker. 

With an estimated 1.5 million people gambling online in the Netherlands, and a current market value of 800 million euros, many more companies are expected to enter the market in the coming year hoping to take advantage of the region’s high growth potential. With its partnership with Scientific Games, the NLO is set to be one, if not the, key player in the Dutch market.