Pollard Banknote has shared its congratulations to partners Florida Lottery on the success of its $10 scratch-off game, Struck By Luck, following strong sales and customer engagement results.
During the first 10 weeks on the market, Struck By Luck’s total sales reached $99.83m, making it the second highest-selling game in Florida during this time period across all price points.
Furthermore, the digital components of the game has resulted in a 90% player engagement rate on mobile devices. From its launch in August until the end of October, the mobile app has 186,000 downloads whilst the website has 850,000 visits.
“We are thrilled with the initial sales results and player engagement generated from the Struck By Luck Scratch-Off game, with some players even telling us they truly feel like they’ve been struck by luck,” said Shelly Gerteisen, Director of Product, Florida Lottery.
“We focus on providing our players with games that are innovative and engaging, along with the chance to win exciting prizes, and this game delivers on all aspects. We look forward to exploring new and exciting game concepts with Pollard Banknote to continue providing Florida players games they will love.”
The game offers players the chance to win up to $1m on a scratch-off instant game or uncover a storm symbol resulting in a win of up to $5,000.
“We truly could not have asked for a better partner than the Florida Lottery to bring our multi-channel Struck By Luck game concept to market. Not only was the Florida Lottery fantastic to work with, but our teams’ combined enthusiasm in developing this game helped drive retail sales and digital engagement,” added Krista Stepa-Ammeter, Director, Sales & Marketing, Pollard Banknote.
“The outstanding results clearly show that players enjoy the experience and the thrill that comes with chasing the instant progressive jackpot feature. We look forward to continuing our work with the Florida Lottery to bring its players’ engaging games that generate revenue for the good causes it supports.”