The Virginia Lottery has issued a temporary supplier licence to PointsBet, allowing the firm to offer sports betting in Virginia through an exclusive partnership agreement with Colonial Downs Group.
“Being awarded the opportunity to offer PointsBet’s market-leading speed and ease of use, unrivalled slate of betting options, and overall in-play excellence to the people of Virginia is a great achievement and responsibility,” commented Johnny Aitken, PointsBet USA CEO.
“Alongside Colonial Downs, PointsBet is proud to partner with the Lottery in Virginia for our first lottery-regulated market license award. We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for.”
Following the exclusive agreement to become NBC Sports’ official sports betting partner, PointsBet will leverage the company’s television and digital brand to promote sports betting in Virginia.
Under the provisions of the NBC Sports agreement, the media firm provides PointsBet with multi-media and marketing opportunities across its portfolio of broadcast events.
Despite this agreement, PointsBet received the Virginia market access through the partnership and joint application with Colonial Downs Group, an operator in the Old Dominion.
“Colonial Downs Group is proud to partner with PointsBet, a premier sports betting platform and one of the most successful operators in the nation,” added Colonial Downs Group COO Aaron Gomes.
“We are pleased to help bring this gaming option, with an excellent reputation and track record in customer service and unique points of difference such as their ‘PointsBetting’ platform, to our loyal customers and other gamers in Virginia.”