Svenska Spel has announced that it has allocated an additional SEK1m in prize money to be distributed amongst Swedish pro-ski and pro-snowboarding competitions this winter.
Additional prize funding has been committed to Skidförbundet, the Swedish Ski Association, which last winter expanded its sponsorship agreement with the lottery. Under the terms of the agreement, Svenska Spel became the principal sponsor of all Swedish pro-Ski disciplines.
From this winter season, the Swedish lottery will serve as the headline title sponsor of Skidförbundet’s Alpine Elite Ski Tour and Elite Series covering alpine, humpback, speedski, freeski and snowboarding formats.
Returning to Swedish slopes this November, Skidförbundet has expanded its flagship Alpine Elite Tour to cover 14 competitions for the racing disciplines of Slalom, Giant Slalom, Super G and Super Downhill.
The additional prize money will be awarded as a ‘cheering prize’ to the competitors of 25 Alpine Elite Ski and Elite Series events – as Svenska Spel underlines its position as the biggest sponsor of Swedish Alpine Sports.
“Svenska Spel Alpine Elite Tour is one of the most important strategic building blocks for developing Swedish alpine skiing in the future,” commented Kalle Olsson Bexell, marketing manager at Ski Team Sweden Alpine.
“The competition series is a bridge between the club and national team activities, where the quality of the competitions is of great importance for how young skiers can continue their development, while older skiers can be motivated to continue investing. With a long-term partner like Svenska Spel, we can develop the tour into a national sports affair.”