The Netherlands Online Gaming Association (NOGA) has shown support for a new safer gambling slogan proposed for the Dutch betting and gaming market entitled ‘Avoid Regrets, Stop in Time 18+’.
In recent months, the Netherlands’ Ministry of Justice and Safety has been working to develop and replace the current slogan, ‘Play Consciously, 18+’, under the direction of the Trimbos Institute, which has developed five new slogans.
One of these five slogans, ‘Avoid Regrets, Stop in Time 18+’, has been supported by NOGA as well as fellow gaming associations VAN Kansspelen and VNLOK.
The organisations underlined that the proposed new slogan is ‘the most appealing, appropriate and effective’ of the five options.
In an update published on its website, the association stated: “NOGA, VAN Kansspelen and VNLOK call on the Minister for Legal Protection to make a quick decision on the new and more effective slogan and to choose “Avoid Regrets, Stop in Time 18+” for sectors where our associations are active.
“Both consumers and providers benefit from clarity in the short term. The sector is capable of fully implementing this slogan in the short term. The Trimbos Institute will soon present the report with its findings. NOGA, VAN Kansspelen and VNLOK look forward with confidence to the conclusions and considerations.”
Dutch MP, Mei Li Vos, suggested an amendment to Parliament of the country’s gambling framework that involved developing an ‘unambiguous and clear slogan’.
It comes after the Netherlands opened its online gaming marketplace in October under the terms of the Remote Gambling Act (KOA Regime).
The country’s betting industry has sought to propose its own responsible gambling messaging, supported with independent research involving behavioural analysts and scientists.
The slogan ‘limit your deposit, know your limit, 18+’ was deemed the most suitable by the three trade associations, but was not considered due to difficulties gaining support from joint addiction care.
