Gaming and lottery supplier Inspired has penned an exclusive, multi-year deal with the Major League Baseball Players Alumni Association (MLBPAA) to utilise the name, brand, image rights, persona and likeness of its members for commercial purposes globally.
Inspired’s intention is to use its motion capture technology to ‘bring the MLBPAA greats to life’, in the creations of a new game named ‘Home Run Shoot Out,’ a game to be played either online or in retail in which players can hit home runs with their favourite MLBPAA members.
“As the award-winning recognized leader in virtual sports, Inspired is the perfect fit for the MLBPAA and our members,” said MLBPAA President Brooks Robinson. “We are always looking for new and different channels to expand our reach, assist our members and help our local communities.
“This partnership with Inspired fits well within our primary mission. The Home Run Shoot Out suite of games helps position MLBPAA legends to grow their brands, embrace technology and remain in the front of the minds of their fans.”
Inspired recently announced its intention to move into the ilottery space, partnering with Loto-Quebec to launch its first batch of online games in early 2022.
The firm is actively attempting to expand its portfolio of games in a multitude of sectors, with the Home Run Shoot Out the latest iteration of expansion.
The new baseball game will feature legends of the game, including Baseball Hall of Fame home run hitters Mike Schmidt, Reggie Jackson and Al Kaline, as well as other prominent former players.
“We are pleased to announce our partnership with the MLBPAA, which allows us to produce the first-ever suite of entertainment products featuring the brands and images of its members,” said Brooks Pierce, President and Chief Operating Officer of Inspired Entertainment.
“Fans will love cheering on their favourite superstar players of all time, creating a more passionate and competitive experience. We have had great success with our NFLA Legends of Football game and we expect to raise the bar even higher with Home Run Shoot Out.”