Playzido, a gaming platform provider, has announced it has partnered with Nationale Postcode Loterij (Dutch postcode lottery) to launch an exclusive game to its players.
The game is based around a Deal or No Deal type game and is developed specifically to leverage the Operator’s sponsorship of the brand-new daily series of the EndemolShine Nederland produced show, which launched this month on RTL5.
Aiming to replicate the television show, the game allows players to win the grand prize of €200,000. Each postcode lottery customer will have a free chance to ‘beat the banker’ each week to earn the opportunity to win the grand prize.
Kim Geurtz, Head of New Business, Dutch Postcode Lottery, commented: “With this fun new lottery game, we want to offer our current participants and non-participants fun and entertainment and thus reinforce our mission. Participants in the game contribute to a better world because, just like the lottery, a minimum of 40% of the revenues go to charity.”
The partnership and the game will be supported by an advertising campaign that will spread across multiple platforms. Dedicated TV adverts and radio commercials will air to make customers aware of their additional chance to win a large prize.
Playzido was part-founded by the original owners of the Deal or No Deal brand, Banijay, making the partnership seamless. Developing the bespoke game for the Dutch market and adapting it specifically for the Deal or No Deal brand was, therefore, advantageous for the firm when bidding for the partnership.
Stuart Banks, Managing Director, Playzido, added: “This is a hugely exciting partnership for Playzido and it has been brilliant to work so closely with The Dutch Postcode Lottery to deliver such a bespoke offering. The project plays perfectly to our ongoing strategy to provide operators with the unique ability to easily create branded and exclusive content.
“The Dutch Postcode Lottery are a leading European operator and we are honoured to be working with them so closely. We look forward to continuing to develop our relationship as the Dutch market regulates.”