As the eInstant lottery market expands globally, IGT is ramping up its library of digital games to ensure a constant flow of engaging options for players. IGT’s pipeline of compelling eInstant titles will support its customers with a competitive edge to stand out in this growing channel of lottery game play.
“IGT is in a unique position to support eInstant growth with strong proprietary and licensed third-party brands to design engaging games for the digital space,” said Derek Levesque, IGT PlayDigital Lottery Product Director. “Our game titles in retail and casino are leveraged to support customer entry into digital, creating a familiar and positive experience for players.”
Prime examples are Cleopatra®, Texas Tea®, and Siberian Storm®— three propriety brands consistently in IGT’s top 10 high-scoring slot title list. These games also have a presence in IGT’s digital eInstant library, creating a key competitive differentiator for lotteries.
Joining this trio, and dozens of other proprietary brands, are licensed third-party brands such as Wheel of Fortune® and Ghostbusters™, globally recognized brands with millions of followers from their TV and movie origins. Wheel of Future On the Road is a current Georgia Lottery Diggi Game that pulls from the most successful slot theme of all time. IGT has two more Wheel of Fortune eInstant games and a Ghostbusters eInstant game in development for lottery customers in 2022.
Players prefer varied content, especially with the speed of digital play, and IGT is focusing on three areas to meet demand—dedicated resources, an increased quantity of games, and partnerships with external game studios.
“People are IGT’s strongest resource, and the Company is taking significant steps to assemble top talent within internal studios and product teams to increase game output,” said Levesque. “IGT will also tap external game studios to source more content. This gives us fresh perspectives on games and themes, all to benefit our customers.”
This new content also has a new home. IGT customers will soon have access to IGT’s complete library of eInstant titles: the all-new IGT iLottery Showcase is a centralized online library and customer tool that brings the games to life. Customers can play IGT eInstant games, download the game marketing assets and learn about IGT brands and iLottery product offerings, and view the pipeline of upcoming games to drive eInstant growth.
IGT currently offers eInstant digital games to approximately 30 jurisdictions globally, and expects this number to grow as more lotteries adopt digital products into their portfolios.