Scientific Games has announced it has launched full-service player self-service technology in Canada offering both lottery draw and instant games alongside Atlantic Lottery.
The new technology will feature Scientific Games’ PlayCentral HD kiosks and a terminal software management system.
The collaborative move is part of the lottery’s five-year contract with the company, expanding its points of sale across its retailer network of 3,000 locations in the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.
Joey Cormier, Head of Channels for Atlantic Lottery, commented: “The retail network is very important to Atlantic Lottery. We are investing in modernization to expand accessibility to our games by leveraging Scientific Games’ digital technologies, including this new terminal software and new PlayCentral self-serve terminals.
“The lottery is evolving our digital merchandising and promoting our new mobile app for more cross-channel player experiences.”
Scientific Games also supplies the lottery’s subscription services, sports betting, central gaming system and full digital lottery system as well as serving as the primary instant games provider. Since the partnership began, the lottery’s digital lottery play has grown significantly, with more than 325% sales growth in the past year.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, added: “The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games in 2017 has proven extremely successful across lottery and digital transactions, driving one of the most successful digital instant lottery businesses in Canada.
“At the base of the technology is our player account management platform offering the convenience of one-wallet and limitless opportunities for players to experience cross-channel game entertainment.”
