The Ontario Lottery and Gaming Corporation has welcomed the decision from the Canadian government to pass legislation that would legalise single-event sports betting by launching a new ‘Digital Proline+’ product.
The legislation is set to be enacted on August 27 and OLG has set its new product launch for the same time.
Digital Proline+ is the lottery’s first foray into online sports betting and will offer thousands of betting options for each sporting event. The competitions involved include North American sports leagues and major international sports, including soccer, tennis, golf, boxing and mixed martial arts.
Duncan Hannay, OLG President and CEO, commented: “OLG has been looking forward to offering single event sports wagering to adult Ontarians for many years.
“We’re thrilled that we’ll be able to incorporate this exciting feature that bettors have been anxiously awaiting into Ontario’s only legal online sportsbook.
“In fact, OLG is imminently launching a new digital sports betting platform Proline+, which will provide the same security and trust that has been established by OLG’s sports products over the last thirty years.”
Proline+ will still promote responsible gambling and will feature educational tools to prevent gambling problems from arising as part of OLG’s PlaySmart program.
Further, like all OLG operations, the profits from the Proline+ will go towards the Ontario Government for reinvestment in strong communities, health care and other provincial priorities.