Svenksa Spel has published its financial results for Q2, highlighting strong year-on-year growth for the group.
Operating profits came in at SEK 574m from a total revenue of SEK 1,938 throughout the quarter, with the former figure being a 21% increase on Q2 2020. The revenue posted grew by 18% on the previous year. The group’s total operating margin stands at 30% and has been boosted by the reopening of two-thirds of the business after the COVID-19 pandemic caused shutdowns.
Growth for the quarter has been attributed to positive customer development which, said the firm, gave it a competitive advantage over its competitors. The group claims that it has a stellar reputation in Sweden, driving brand loyalty among its customers.
“We have the highest image in the gaming industry and high satisfaction among both customers and employees,” read a statement from CEO Patrik Hofbauer.
“Customers choose us because we offer entertaining games in a safe and responsible way,” he added.
The group also ran a risk analysis throughout the European Championships which showed ‘no increase in total risk-taking’. Svenksa Spel’s image value is currently 52% and is one of the largest in the gaming industry in Sweden.
Meanwhile, the group has also invested in sponsorship deals with Swedish women’s hockey leagues, Svenska Damhockeyligan (SDHL), Svenska Hockeyligan (SHL) and HockeyAllsvenskan. The deal lasts five years and ensures that the Svenska Spel brand will be associated with the growth of womens’ hockey in Sweden.
“It will be a historically large investment in women’s hockey and to make Swedish hockey more equal when Svenska Spel now joins as the new main sponsor of the hockey leagues,” said the firm.