Pollard Banknote awarded instant ticket contract by Danske Lotteri Spil

Pollard Banknote has been awarded a primary contract from Denmark's Danske Lotteri Spil to supply instant ticket printing and related services.
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Pollard Banknote Limited has been awarded a primary contract from Danske Lotteri Spil A/S, Denmark’s national lottery, to supply instant ticket printing and related services.

The new contract, awarded following a competitive procurement process, will see Pollard Banknote continue to print Danske Lotteri Spil’s instant tickets until July 31, 2025, while extending the partnership between the lottery provider and the Danish lottery, which began in 2008.

Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote, stated: “We are very happy to extend our longstanding relationship with the Danish Lottery. We are dedicated to supporting the lottery’s goal of broadening player engagement through the expansion of its instant ticket portfolio with new concepts, as well as the introduction of higher price points that leverage our unique and innovative products.”

Pollard Banknote emphasised that both organisations ‘understand the significant role innovation plays in attracting new players and maintaining the excitement of existing players’, which is why ‘continuous innovation’ has been a ‘hallmark’ of the partnership.

Many of Danske Lotteri Spil’s most popular games have utilised Pollard Banknote’s print techniques, such as Scratch Tab, Scratch FX, Eco Scratch ReNew, and neon inks. The lottery’s holiday games, such as Pakkejagt, Julekalender, and Den store julekalendar continue to be sales-driving perennial favourites in the Danish market.

Malene Hyldig, Head of Instant Games, Danske Lotteri Spil A/S, added: “Pollard Banknote has been a great collaborative partner for us. Under this new contract, the lottery will be able to continue to benefit from the company’s many innovative options that enhance and add value to our instant games and help drive sales and support good causes in Denmark.

“Additionally, we appreciate Pollard Banknote’s expertise in the lottery industry and particularly in the European market.”

Back in May, Pollard Banknote published its 2021 Q1 financial update, with Co-CEO John Pollard reporting ‘very positive results’ in all of its business lines including a new sales record for the quarter.