NLC launches Digital Innovation Hub to improve user experience

National Lotteries Commission (NLC) has launched a Digital Innovation Hub to introduce more digital technologies and improve its stakeholder communications.
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South African national lottery regulator the National Lotteries Commission (NLC) has launched an internal Digital Innovation Hub to introduce more digital technologies and improve its internal and external stakeholder communications.

According to ITWeb, the new unit is part of the NLC’s new digital strategy that strives to ensure it provides a faster, innovative and efficient user experience to its clients and its beneficiaries.

The commission hopes the new hub will also help develop digital solutions that will reduce operation costs, keep up-to-date with international and local innovation trends, and build up its brand reputation and impact.

Commissioner Thabang Charlotte Mampane said at the Digital Innovation Hub’s launch: “From the start of the COVID-19 pandemic, the NLC proved itself agile and quick to respond to beneficiary needs, which in turn, strengthened our resolve to develop an innovation strategy that will help to build a powerful culture of innovation throughout our organisation.

“The Digital Innovation Hub is designed to deliver a multi-faceted platform that will engage all stakeholders and inspire innovation within the NLC.”

Many other speakers were at the NLC’s internal Digital Innovation Hub launch including Coenie Middel, founding member of Middel & Partners, several international innovation entrepreneurs, and a master facilitator for the FORTH innovation methodology, who also hosted the launch and is helping the commission with its innovation.

Speakers shared their knowledge on employee engagement, the establishment of an innovative culture within the NLC, and the need for and value of effective innovation in today’s digital environment.

Mampane added: “The nature of the organisation is dynamic, and with this game-changing new initiative, we are looking for wide-ranging new and revitalised products, services and solutions across the spectrum of our business, including our processes, structures, models, culture, brand positioning, stakeholder experiences and communication distribution channels.”