Lottoland’s Android app is now available for users to download from the Google Play Store in Sweden and Australia following Google’s decision in March to adjust its access guidelines to allow gambling apps in additional jurisdictions.
Users in Sweden and Australia will now be able to bet on the outcome of draws and get the latest results on the app.
According to mobile market research group research2guidance, Sweden is the most active market for Android downloads with an average of five downloads per smartphone user per month.
CEO Nigel Birrell said: “We are very excited that the Lottoland app is becoming more readily available to Android users and anyone using the Google Play Store. A significant percentage of the population own Android smartphones and a huge 85% of the app market is maintained by Android, so this is definitely a reason to celebrate.
“We know that a large portion of Lottoland users find and communicate with us via mobile devices and we can’t wait to see how these new audiences in Sweden and Australia get on.”
Earlier this month, Lottoland’s B2B arm ALOT Solutions announced it will make its prize cover and lottery games available as a bundled solution to new operators after signing a partnership with Comtrade Gaming.