International Game Technology PLC (IGT) and its subsidiary, IGT Global Solutions Corporation, has been awarded a one-year contract extension with the Wisconsin Lottery, continuing its current contract until May 2026.
IGT will help evolve the Wisconsin Lottery’s traditional retail offerings through the creation and delivery of new player-facing digital solutions and the provision of additional self-service lottery equipment, driving engagement and bringing more convenience to players.
The firm will provide the Badger State’s lottery with an additional 70 Gemini Ultra self-service vending machines and an additional 20 GameTouch self-service terminals, which were specifically built for national retail chains.
Cindy Polzin, Wisconsin Lottery Director, said: “Since our inception in 1988, the lottery has relied on IGT to help continuously grow our sales and deliver engaging games to players.
“With this contract extension, IGT is once again helping to modernize our products and solutions while continuing to deliver an outstanding player experience. Our players will certainly enjoy more self-service vending machines in retail stores across the state.”
IGT has served as the primary lottery technology supplier for the Wisconsin Lottery since 1988. The firm provides the lottery with its central systems, retail and self-service lottery terminals and equipment, instant tickets, telemarketing, and warehousing and distribution.
The firm’s Chief Operating Officer, Jay Gendron, added: “IGT understands how multi-channel player engagement can help lotteries achieve their goals, and we’re committed to working with the Wisconsin Lottery to grow its business by creating new digital solutions and delivering additional self-service hardware.
“IGT will continue to provide guidance and support as the Lottery takes steps to digitize elements of the retail player experience and provide a convenient player journey.”
Back in March, IGT signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting the firm exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the US and Canada.