Scientific Games Corporation has congratulated its instant game partner, the Florida Lottery, for breaking a fifth consecutive US record for single week retail sales of scratch-off games.
Floridians purchased $193,542,083 in scratch-offs the week ending February 28, 2021, smashing the previous record and creating more than $35.9m for the Educational Enhancement Trust Fund to benefit the Sunshine State’s students.
Florida Lottery Secretary John F Davis said: “By launching new Scratch-Off games with a variety of play styles and price points, we are giving our players what they want, and the results speak for themselves.
“This means that our players have more winning opportunities, retailers are earning higher commissions, and most importantly, more revenue is being generated for education in Florida.”
Scientific Games creates and manufactures Florida Lottery scratch-off games and provides services to the lottery through its Enhanced Partnership program, including game planning services, analytics and insights, advanced logistics, warehousing, distribution and retail services, from its Orlando facility.
The games are processed for distribution to more than 13,000 Florida Lottery retailers throughout the state using Scientific Games’ SciTrak™ technology which features predictive ordering software.
John Schulz, Senior Vice President, Instant Products for Scientific Games, added: “Scientific Games congratulates the Florida Lottery on a fifth consecutive US record sales week for scratch-offs. Our collaboration gets better year after year, and while we don’t set out to break records we are truly honoured to help create maximum funding for education in Florida.
“In a year where sales for so many retail products were adversely affected by the pandemic, the advanced logistics offered by the SGEP program kept the Florida Lottery’s Scratch-off products flowing to retailers and players.”
The Florida Lottery’s new US record week of instant game retail sales crushed its own previous record of $149,808,655 set in 2020. This year’s record week comes six months after the lottery announced nine consecutive years of record-breaking annual sales for FY2020. Scratch-off games comprised about 76.7% of its total sales in the fiscal year.
The new US record week was driven by the Florida Lottery’s $30bn Dollar Gold Rush Supreme scratch-off from Scientific Games, featuring 28 prizes from $1m to $15m, which alone topped $25.5m in retail sales. Other top-sellers included a Gold Rush Supreme family of games ($1, $2, $5 and $10) that recorded $32.7m in sales for the week.
During the lottery’s record-breaking week, sales for all $30 games topped $40m. Year-over-year sales for all $20 games also grew 83.6% from the same week last year, led by Gold Rush Classic! and 200 Xs the Cash games with combined sales of $27.7m in the record week, both created by Scientific Games.