Jackpocket, the only licensed third-party lottery app in the US, has announced a joint campaign with actor Sean Hayes to raise funds for the New York-based charitable organisation Broadway Cares/Equity Fights AIDS.
Until March 31, Jackpocket will donate 10% of its lottery proceeds in New York, with a minimum contribution of $100,000 to Broadway Cares in support of COVID-19 relief for the performing arts community.
The donation is made in honour of the company’s recent launch in the Empire State in January. It will allow Broadway Cares to provide meals, health care, counselling and more to those facing the challenges brought on by the pandemic.
Peter Sullivan, CEO and founder of Jackpocket, said: “As a native New Yorker, Broadway is close to my heart. New York City is where Jackpocket was born eight years ago, and we are proud to support the great work that Broadway Cares does for thousands in our community and around the country.
“We hope to exceed our $100,000 minimum contribution by encouraging New York lottery lovers to play for a good cause.”
Sean Hayes helped the company begin its donation campaign with a video announcement sharing that he is giving his New York fans a free lottery ticket on the Jackpocket app so that they can play to benefit Broadway Cares.
New customers can claim the free ticket offer by entering the promo code ‘SEAN’ in the Jackpocket app at checkout.
Hayes added: “Broadway Cares has always been a cornerstone of support for the performing arts community.
“The aid they’ve been able to provide amid the COVID-19 pandemic to thousands of out of work performers, stagehands, ushers, and musicians has been instrumental. Please join me in giving back to this amazing organization through Jackpocket.”
Jackpocket’s donation on every ticket sold in New York is in addition to the state lottery revenue that benefits education in New York State. The New York Lottery contributed over $3bn in 2019 to education and continues to represent 13% of the total state education aid to local school districts.