Lottery partner Pollard Banknote Limited has added the reality TV show America’s Got Talent to its brand portfolio of licensed games, marking the brand’s first venture into the lottery market.
A reality TV show that welcomes acts of any age and any talent, America’s Got Talent has aired in more than 180 territories worldwide, while the show’s overall format is recognised by Guinness World Records as the most successful reality television format in history.
The newest addition to Pollard Banknote’s suite of licensed brands will provide lottery clients with the opportunity to introduce new and exciting instant games featuring an influential TV show that the company hopes will ‘generate buzz’ among players throughout North America.
Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote, said: “We are thrilled to welcome America’s Got Talent to Pollard Banknote’s portfolio of licensed properties. We look forward to supporting lotteries in offering America’s Got Talent-themed instant games to their players.
“With the brand’s global influence, combined with our 360° approach to marketing and promotion, we anticipate stellar sales and high levels of customer engagement.”
Pollard Banknote’s licensed products team offers a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
Earlier this year, the lottery partner added Atari, one of the world’s most iconic consumer brands and entertainment producers, and readded Ms Pac-Man, to its portfolio of licensed games.