Next Generation Lotteries agrees to solutions deal with Denmark’s Landbrugslotteriet

Next Generation Lotteries has signed a five-year contract with Denmark's Landbrugslotteriet following a competitive tender process.
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Next Generation Lotteries (NGL), a subsidiary of Pollard Banknote Limited, has signed a five-year contract with Denmark’s Landbrugslotteriet (lottery) following a competitive tender process.

Under this agreement, NGL will deliver its player account management solution, lottery platform, retail solution, and class lottery raffle through a cloud-based installation to the lottery.

The solution NGL will provide uses a Software as a Service (SaaS) delivery model, which will benefit the lottery by offering greater flexibility, reduced costs and a shorter time to market. Landbrugslotteriet is NGL’s second customer in Denmark as it currently provides eInstant game content to Danske Spil.

Hans Vigmostad, CEO of NGL, said: “We are excited to introduce our state-of-the-art raffle solution to the Lottery’s players. This new win, which follows shortly after our successful bid in response to Norsk Tipping’s einstants RFP, reflects the strength of our solutions and our modern approach to lottery product development.”

Landbrugslotteriet will use the same NGL raffle solution that is in operation at Loteries de Catalunya where, combined with technical excellence and a deep understanding of players’ needs, its raffle solution has contributed to a 48% increase in sales in this product category.

Gitte Tvilling, CEO of Landbrugslotteriet, added: “We are delighted to enter into a long partnership with NGL. We launched a detailed RFP process to ensure that we would find the best supplier for our future platform, products and services. We believe that we have found exactly that with NGL.

“Their team offers a dedicated approach and a highly competitive technology stack and brings the market knowledge and commercial insight needed to take us to the next level and expand on our current market position. We look forward to our future journey together.”

For over 100 years, Landbrugslotteriet has been focused on preserving and supporting Danish landscapes, nature, and wildlife by distributing money to support open agriculture and animal protection in Denmark.

NGL said it is determined to repeat the success of Loteries de Catalunya with the Danish lottery and help it responsibly meet its ambitious goals to grow its returns to the good causes they support.

Last month, Pollard Banknote Limited completed the acquisition of Next Generation Lotteries.