Market research company Ipsos has detailed the top five market research questions its lottery and gaming sector clients have been asking them for 2021.
Ipsos’ Vice President of Lottery & Gaming, Scott Morasch, recently conducted a webinar on the changing expectations and questions the company has been receiving from their state and provincial lottery partners when carrying out their market research programmes.
The webinar looked at what the emerging trends are going into 2021, as well as addressing the top five market research questions their clients want answers to, which include:
- Can we do market research during COVID?
- How can we assess the impact COVID has had on our players?
- How has igaming/ilottery affected our market and players?
- How can we maintain the surge we’ve seen in scratch-off sales?
- Can my market sustain more high price point scratch games?
Morasch stated: “Another big area that lotteries are looking at these days is to do with igaming and ilottery. A lot of this predates COVID where states or provinces that have some of these platforms have been looking at this question for a number of years because we know that there’s a big market out there for igaming with lots of different operators.
“But specifically with COVID, we know that lots of players have wanted to migrate some of their play online and the ability to buy lottery tickets online to save them a trip to the store has been quite valuable.
“We’ve been finding that lotteries have been asking us: What is the size of this market? How is it shifting over time? What is our market share because we know that there’s grey market operators but we also operate some of the similar products so where do we rank and how can we tap into that to find areas for growth and opportunity?”