The Lottery Office, a subsidiary of Global Players Network, has signed a new partnership with Cellxpert to launch a new affiliate programme.
Through the new programme, which will run on the Cellxpert affiliate tracking platform, affiliates can report on players who are tracked via Appsflyer for app marketing affiliates.
“We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space,” commented Assaf Dor, Cellxpert CEO.
“The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”
In addition, players who registered via The Lottery Office website after installing the app can also be captured, which Cellxpert believes will deliver a level of transparency for affiliates as it allows for ‘rightful attribution’.
It comes at a time when affiliates are facing increasing challenges such as changes to privacy measures, cookies and regulation.
“Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programmes,” said Jaclyn Wood, CEO at Global Players Network.
“We want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”
By using The Lottery Office programme, affiliates will be able to utilise ‘a range of business models’ that suit their individual needs and marketing strategies.
Roo Wright, Affiliate Operations Manager at The Lottery Office, added: “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack.
“Cellxpert is a natural fit for The Lottery Office affiliate programme as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”