HeadsUp Entertainment International Inc has entered into a 10-year agreement with the Special Operations Charity Network (SOCN), a 501c3 non-profit corporation, to raise funds through its ifundraiser platform.
The deal will allow the organisations to create a network of lottery and gaming products to raise money through next-generation media, live events and interactive technology campaigns supporting the backbone of many of the most trusted US institutions.
SOCN serves and empowers US military, veteran, law enforcement, and first responder communities by strengthening their families through support programs, financial relief and assistance.
HeadsUp’s ifundraiser platform combines the opportunities of licenced lottery, 50/50, sweepstakes and raffle products along with interactive technology and online licensed gaming leveraged through social media, television and global broadcast assets.
HeadsUp CEO Doug Wilson said: “We could not be more pleased to be able to bring the experience and knowledge of the HeadsUp team, the power of our media and gaming products and our proven success to an organization we hold in such high regard.”
The company is compensated through a performance-based share of funds raised through its platforms, media and gaming assets.
The partnership and go-to-market strategy was developed by HeadsUp Chief Business Development Officer Mark Hutchinson through his decades of experience in raising over $2bn for various organizations and his long-standing relationships with key members of SOCN’s leadership team. Hutchinson joined HeadsUp back in October.
Initial financial projections and models from the campaigns are looking to be very substantial according to the firm.
SOCN Founder and CEO Douglas Scott added: “SOCN has been consistent in its service to our extended family of veterans raising funds every year given to individual cases and SOF centric charities that have made excellent use of the funds.
“This project will bring SOCN and its partners to a completely new level where we can engage a far broader need and truly make a difference.”
A series of supporting contracts, partnerships and initiatives will be announced soon that will detail specifics of many of the 2021 campaigns.
Back in October, HeadsUp announced it had entered into a joint venture marketing agreement with LOTIX LLC to pursue multiple sportsbook and lottery opportunities in the US and globally.
