Pollard Banknote has congratulated the British Columbia Lottery Corporation (BCLC) on the success of its $2 WWE Scratch & Win instant ticket. This is the inaugural launch of the WWE brand since it was added to Pollard Banknote’s Licensed Games Portfolio in 2019.
Based on the first five weeks of sales, the WWE Scratch & Win game has sold 13% higher than the average of all other non-holiday $2 games launched since 2017. This shows the instant ticket swiftly appealed to enthusiasts from a broad and diverse audience, spanning multiple generations with its multi-scene game featuring both WWE legends and current superstars.
Gladys Primeau, Category Manager of Instant Games at the BCLC said: “We are pleased with the initial launch and player excitement generated from our new WWE instant ticket. The brand’s popularity offers high entertainment value that inspires players’ interest and engagement.
“We look forward to continuing to explore innovative and fun new game themes and ideas to offer the best instant games to our players, to maximize our support of health care, education and community programs in British Columbia.”
The WWE instant ticket offers players a chance to win up to $20,000, enabling them to choose between a retro-themed ticket featuring ‘Macho Man’ Randy Savage, Bret ‘The Hitman’ Hart, and ‘Stone Cold’ Steve Austin, or a modern icon ticket sporting Triple H, John Cena, and Kofi Kingston.
For added awareness, BCLC ran a Facebook contest where players had the opportunity to win WWE-branded merchandise, including Deluxe WWE Championship Replica Title Belts, which resulted in a high social media engagement rate.
Brad Thompson, Vice President of Sales and Marketing at Pollard Banknote, added: “We are thrilled to congratulate BCLC on the success of its WWE game, an engaging multi-scene instant ticket that leverages the appeal of a well-known brand with a passionate fan base.
“We are excited to continue working with BCLC and help strengthen its instant-ticket portfolio with innovative lottery products supported by our comprehensive turnkey programs to further expand its player base, as we’ve been doing for over three decades.”
Since 1985, the BCLC has delivered $25bn in net income to support communities, provincial programs and services, charities and major events that have helped shape BC.
Last week, the lottery corporation announced it had received the World Lottery Association’s Level 4 certification for excellence in responsible-gambling programming for the fourth consecutive time.
