As part of a campaign to renew the gambling offering in Colombia, the local gambling authority Coljuegos has launched the regulations to include instant lotteries, meaning popular scratch cards can now be added to licensed operators’ offerings.
According to local media Portafolio, President of Coljuegos, Juan B. Pérez Hidalgo said: “The regulation establishes the requirements for the operation of immediate prize incentives, allowing the union between two or more operators of traditional lotteries or between two or more betting operators. [Through this] we seek a high volume of sales.”
The president explained that the new game ‘has a very simple mechanic’ and the ‘best prizes’ within the entire range of land-based games. Instant lotteries will be sold at all selling points authorized by Coljuegos, in lottery agencies and betting shops. Once players acquire their tickets, they must check the validity on an ‘online connection device’.
Hidalgo added: “We’ve found a way that provides the best guarantees to be a successful game in the market.
“We’re using our knowledge with international experience in design and gaming technicalities, we’re taking advantage of our national operators’ experience, who always show a high level of commitment and operating standards that can be seen in the level of sales reported by the land-based industry each year.”
Back in June, the regulator came up with a number of ideas to boost lotteries and casinos’ revenues during the pandemic, including the approval to offer instant lotteries and bingo games via streaming.