North American ilottery program provider NeoPollard Interactive LLC (NPi), has congratulated the Virginia Lottery for achieving the most successful US ilottery launch.
Virginia’s ilottery offering broke cover on July 1 and includes same-day, single-ticket draw game sales and a robust portfolio of game content including NPi’s einstant games.
Virginia’s first month of ilottery earned its ‘most successful’ status by tracking 140% ahead of other ilottery programs recognized for industry-leading performance. The lottery completed its first quarter with over $121.5m in topline play, beating its sales projections by 56% for the entire first year. By the end of the first quarter, ilottery represented 18% of the lottery’s total sales portfolio.
Virginia Lottery Executive Director Kevin Hall said: “We are very happy with the initial results of our ilottery platform and the opportunity it provides to generate additional revenues for Virginia’s K-12 public schools. Our existing esubscriptions partnership with NPi provided a foundation to successfully launch the ilottery platform in just three months’ time, and the addition of NPi’s top-performing einstant games has enhanced our digital product.”
Virginia’s ilottery platform becomes the sixth US lottery to venture into online gaming. Its performance shows the significance of the incremental revenues that an ilottery channel can generate, demonstrating that internet sales are an essential component to protecting revenues that the lottery generates for K-12 public education.
Liz Siver, General Manager of NeoPollard Interactive, added: “We could not be more excited for the tremendous success that the Virginia Lottery team is driving through its ilottery program. NPi is committed to delivering innovative ilottery technology and the industry’s best game content to allow lotteries to engage with players when and where they want to play.
“Topping all prior ilottery launches in the US is a commendable achievement and a testament to NPi’s vision. We are truly honored to be a part of their extended team as we share in the Lottery’s commitment to support K-12 public education in the Commonwealth of Virginia.”