Crypto Millions Lotto has struck a partnership with Italian Serie A club Atalanta B.C for its 2020/21 campaign as the firm continues to delve into the world of football.
As a result of the partnership, the organisation has been named as the official online lottery partner of Atalanta, joining the likes of Premier League side Wolves in Crypto Millions Lotto’s commercial portfolio.
Commenting on the partnership, Crypto Millions Lotto CEO Sulim Malook, stated: “We are delighted to have found a partner that has the same disruptive approach as us. With their outstanding performances in Serie A, and having established themselves on the world stage, Atalanta B.C. were an obvious choice of partner for us.
“This is going to be an exciting year for us both. We are planning to add a number of new lotteries to our site plus the ability to play using credit cards, whilst Atalanta B.C. will be mixing it with Europe’s elite clubs as they challenge for the Champions League again. We’re big football fans and we’ll be supporting them all the way.”
According to the Crypto Millions Lotto, the deal is the first partnership between an online lottery and a Serie A club, highlighting the growth of both companies in recent years. Moreover, the agreement will particularly focus on bringing Bitcoin, one of the world’s most popular cryptocurrencies, into the mainstream.
Romano Zanforlin, Commercial Director of Atalanta B.C., added, “We’re excited to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Atalanta Bergamasca Calcio’s brand and global reach. We look forward to developing our relationship, which will also see our brand reach new audiences in Asia, Eastern Europe and Latin America.”
The announcement continues Crypto Millions Lotto’s recent marketing strategy to build its customer reach with the firm earlier this year giving away 10 million free online lottery tickets in an attempt to engage with new players within the crypto lottery space.