Working in conjunction with Income Access, Paysafe’s marketing technology and services provider, The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme.
As a result of the deal the ilottery brand, which is regulated by the Northern Territory Government of Australia, will leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.
Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
With over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model which sees Australian players provided with a matching ticket at a global lottery of their choice once a ticket is purchased locally. Included in this model are global lotto brands such as EuroMillions, EuroJackpot and US Powerball.
The Lottery Office, which forms part of the Global Players Network, is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, thus allowing customers to benefit from international lottery draws.
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding ilottery market.”
The integration with Income Access’ reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth.
Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will also benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value ilottery players. Affiliates will also be compensated through competitive revenue commission schemes.